How to Script the Perfect Drip
With the growth of email marketing services like Mailchimp and Constant Contact, drip marketing campaigns have become essential.
Drip It Like It’s Hot Tubs
A drip campaign is a series of automated emails sent to potential and current customers. Each message shares information that might be useful or interesting to the audience, based on a particular topic or customer activity.
Quiet, Then Chaos
“Who is the maddest?” In the beginning of the pandemic, David Isaacs, owner of Isaacs Pools & Spas and Bullfrog Spas of Tri-Cities near Johnson City, Tennessee, wanted to identify his most irate customers. For his sales team, the one who called daily for a spa delivery update was usually bumped to the top of…
Episode #64, When a Marketer Starts Selling Swim Spas with Ben Poggemiller
Ben Poggemiller is back on The SpaRetailer Podcast to share what his company has been doing to sell swim spas. Before 2021, there hadn’t been much of a focus on swim spas at Urban Life Pools & Hot Tubs, but now they are all-in. Hear Poggemiller’s tips to putting together a successful swim spa marketing…
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The 100-Year Flood
Ben Poggemiller, co-owner of Urban Life Pools & Hot Tubs in Steinbach, Manitoba, Canada, says with so many hot tub deliveries in a short time span, he’s had to learn quickly which tasks to prioritize and which can wait. Even as owners, “We’ve had to pitch in with deliveries and service calls just to keep…
A Quick Chat
The COVID-19-induced home improvement boom continues to bring historically high inquiry rates for spa retailers. During this fortunate sales increase period, industry business leaders have been searching for tools to help ensure quality customer service, and chatbot/web chat technology seems to be one of the trending answers. Jennifer Gannon, owner of BonaVista LeisureScapes in Toronto,…