If you sell swim spas and you’re not sure how much is riding on your ability to nail the wet test, consider the numbers. In examining the purchasing habits of thousands of customers over several years and across the nation, Watkins Wellness has found that 45% of all test swims end up closing, says Ryan…
Business owners know it’s important to keep up with the latest advertising methods, but traditional routes like television commercials might also be worth pursuing. The number of television viewers in America today is more than 119 million. That’s a massive audience. It seems, however, that the return on investment for TV commercials might depend on…
A 45-year veteran of the spa industry, Joe Stone has an infectious excitement about swim spas. Starting in the manufacturing side of the business, he segued to retail store ownership about five years ago when he opened Swim Fitness, now with three locations serving Northern California. Someone with Stone’s industry pedigree has a few do’s…