Triumph Over Chaos
Hectic is how I would describe the beginning of 2025, at least for me. I’m thrilled to say our art director, Brittany Moses, welcomed a baby boy in February! But that joy comes with a bit of chaos while she’s on maternity leave.
Alive & Well
Every day, hot tub retailers promote wellness and good health.
Yet, as busy business owners, it’s easy to let their personal wellness fall to the wayside. A healthy lifestyle helps business owners stay sharp, make effective decisions and handle stress better and is a must, according to some of the industry’s top retailers.
Ruin to Redemption
Amid the many stresses and challenges of running a family business, there’s one surprisingly common complication that damages personal relationships and business performance: addiction.
Freshwater IQ: Remotely Dose Water Care
Watkins Wellness has been perfecting its saltwater sanitization system since it introduced ACE Saltwater in 2010. In 2019, the company launched a reimagined saltwater system under the FreshWater brand and has been building on its capabilities since.
Evoking a Natural Experience
There’s a stark contrast between the purpose of a showroom — designed to highlight the benefits of owning a hot tub — and the indoor environment where the products are displayed.
Infinitree: Nailing the Niche
For over a decade, Infinitree has served the spa industry through state-of-the-art spa cabinet design.
The Automation Advantage
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
Leisurecraft: Crafting Wellness
Leisurecraft has evolved significantly since its founding 20 years ago as a small outdoor cedar furniture maker.
Serum: SuperSoft Success
Serum SuperSoft, recently introduced by Serum Watercare and built on years of development and feedback from dealers, aims to improve the hot tub ownership experience while driving long-term profitability for retailers.
Mindset Shift
The book “The Knowing-Doing Gap” says that the gap between knowing something and taking action is a more difficult gulf to traverse than the gap between ignorance and knowledge. The problem isn’t simply about what we don’t know; it’s what we know and do nothing about. So understanding the traits of a fixed or growth mindset can be the difference between a flailing or sustainable career.
Bursting the Bubble
One of the biggest problems spa owners deal with is foamy water, so one of the biggest problems spa retailers face is customers complaining about foamy water.
More Than Numbers
Retiring from a job you love can be bittersweet, but leaving a lasting legacy is a true joy. It’s something Ken McCargar, former Western territory sales manager for MAAX Spas, knows well after retiring in December following 25 years of service.