Have a question for our panel? Email us at editorial@kendrickcontent.com. DesRochers Backyard Pools and Spas has had two sales tax audits in the last 17 years. One of the biggest hurdles when starting a sales tax audit is how time-consuming it can be. Not only is there a lot to prepare, but the process of…
From the outside, Jay Broyer and Brandon Jones know their approach seems unorthodox, some may even call it “crazy.” The second cousins who are also co-owners of St. Cyr Pool & Spa in Middleton, Massachusetts, have bought three pool and spa businesses in the last four years, and they don’t plan on slowing down anytime…
As a business grows, so does its fleet of customer service vehicles. With proper care and management, these vehicles can better serve customers while increasing the company’s name recognition and reputation. Better Service Vehicles allow companies to ensure quality control from the time of a sale to delivery, installation and beyond, according to Shawn Maynard,…
How does a retailer make servicing hot tubs a profitable part of their business? Not all retailers provide service work to customers, but for Mario and Lori Hicks, owners of Hot Tub Sales in Stuart, Florida, there are a few pieces at play when it comes to making it profitable. “We believe the key is…
Few things strike fear into a business owner’s heart like the word “audit.” If you stay in business long enough, chances are high that you will experience some type of audit, so it helps to be proactive and prepared — in this case, for a sales tax audit. What is an audit? A sales tax…
Necessity, it’s said, is the mother of invention — but so is opportunity and the savvy to recognize it. Take Core Covers for example. Founded in 2012 by CEO and industry veteran Jerry Greer, the company is headquartered in Henderson, Nevada, with two state-of-the-art manufacturing facilities in Mexico and a smaller one in Pennsylvania. According…
Customers remember a store visually as well as emotionally. Generally, they will remember 80% of what they see and retain their impressions for a long time, for better or worse. Visual merchandising is everything you see as you walk up to, into and through a store. Everything! From the parking lot, building façade, front door…
In her column, Leslie Cunningham describes asking “are you a rabbit or a wolf?” to our Power Women training group and what followed. There can be a lot of interpretations of what a wolf or a rabbit represents to people. Personally, I couldn’t land on which I related to most. But it’s something I’ve been…
King Technology, based in Minnetonka, Minnesota, is no stranger to innovation and sustainability. It was the first to introduce pre-filled pool and spa cartridges, and its FROG products use up to 75% less chlorine than other options. Now, it is pushing the boundaries even further with the launch of its new recycling program in partnership…
We had just finished watching a chase scene video in our Power Women training series where wolves aggressively stalked a surprisingly swift hare. The rabbit was fleeing the hungry wolves, who at times were right on its heels. The rabbit zig-zagged across the landscape making lightning-fast decisions to throw its predators off course. After an…
Spa retailers, did you know: If you raise prices 1%, you will increase your net profits 14.5%? If you increase sales 20%, you will double your net profit? If you improve your gross profit margins by 5%, you will increase your net profit 71%? If you raise your prices 10%, you can lose 22% of…
“New year, new me,” isn’t just a phrase to Viking Spas. The Wyoming, Michigan-based, spa dealership started 2023 with a revamped logo and a new marketing approach. Melinda Scheble arrived at Viking Spas as director of marketing in October of 2021. After reviewing the company’s logo, branding and marketing materials, she met with management and…