The Bassemier Story When your last name is in the title of a business you didn’t create, a lot of assumptions can be made about your upbringing. For Jeff Bassemier, who currently serves as president of Bassemier’s Fireplace Patio & Spa, a business founded by his father, John, such assumptions can be frustrating. “We didn’t…
The words “rapid,” “exponential” and “boom” aren’t typically used in the same sentences as “lounge,” “relax” and “recline,” yet for the past three years outdoor furniture manufacturer Ledge Lounger has helped introduce some unique adjective/verb pairings.
With the growth of email marketing services like Mailchimp and Constant Contact, drip marketing campaigns have become essential.
Our lead process is fairly simple. We collect leads from several platforms, including website forms, emails, Facebook and our suppliers — Hydropool Industries Inc., and Coast Spas. Anything by direct message, we simply answer. We also ask where people are from before going in-depth, or giving prices, since we only deliver within a certain radius…
When we don’t feel safe our body can react in various ways, two of these reactions being to feign or to fawn. To “feign” means to pretend or put on a show, and to “fawn” means to seek approval from others.
Today it can be hard to gauge what the correct supply is to meet the demand of tomorrow.
Sales are the core of a spa retailer’s business. And while many aspects of selling remain constant, others have changed profoundly in recent years.
After years in the boating industry as CEO of Premier Pontoons, Rick Gallagher has found adjusting to life in the hot tub industry surprisingly smooth.
Portsmouth, New Hampshire-based Great Bay Spa & Sauna is one company that’s on the leading edge of e-commerce, thanks to its website at greatbayspas.com.
Even when hot tub demand was through the roof, closing a sale sometimes still came down to who was doing the selling. As sales have slowed, honing the sales craft has become even more important.
Due to economic turmoil and the European energy crisis, spa manufacturers and retailers are looking at heat pump options a lot more closely.
None of us became business owners so we could keep books and read financial statements. Nevertheless, both are critical to running a successful business. We can’t even approach our full potential without them.