Brooke Rossi’s father, Mike DesRochers, owned a concrete construction company, building driveways, sidewalks and home foundations. In the early 1980s, he built a pool in the family’s backyard and Rossi’s mother, Michele DesRochers, started looking into chemicals to care for the water. Because the family lived in a small Illinois town, Michele would endure a…
Covid-19 has had a devastating impact on many industries but has been a boon for the hot tub industry. With the sudden spike in hot tub sales has come longer lead times for deliveries, as manufacturers scramble to keep up with demand. Orders that once took just a few months to fill can now stretch…
The concept of a stationary swimming apparatus has been around since the 1980s, evolving over the last 40 years into the swim spas we know. While their popularity has grown immensely over the last decade, the pandemic has taken the swim spa market to a level of success dealers and manufacturers had long hoped for….
Before the pandemic, we were seeing great activity on both internet leads as well as store leads. It seemed like as soon as the pandemic started, internet leads took off. We have always been uber focused on creating, responding to and closing internet leads, as we know most people spend a tremendous amount of…
Hydropool has a lot going on. In February, it will launch the Aquatic collection, a third line of swim spas for Hydropool. The Aquatic collection comprises the 14AX, 17AX and the 19DTAX models, all available in both the AquaSport and the AquaTrainer series. The Aquatic collection, touted as the “perfect aquatic center,” joins the brand’s…
As salt generator use in hot tubs grows, NC Brands recognized the need for a phosphate remover formulated specifically for spas, says the company’s brand manager Jamie Novak. The Spa Phosphate Remover was an existing formulation in the NC Brands portfolio, but the product was re-released with updated packaging in April 2020, along with an…
At this point, hot tub order delays are expected. But you better believe dealers are not letting potential sales walk out the door without a fight. Enter: the cross-sell. Cross-selling is suggesting other relevant products your customers might enjoy. Let’s say you’re shopping for an iPad online. After you place it in your cart, the…
You have customers, you have orders — and you have more open space than you ever thought possible. It’s time to get creative with that space, and as this is a temporary state of affairs, the creativity has to be affordable and flexible. I hope most of you are making money right now as the…
Ben Poggemiller, co-owner of Urban Life Pools & Hot Tubs in Steinbach, Manitoba, Canada, says with so many hot tub deliveries in a short time span, he’s had to learn quickly which tasks to prioritize and which can wait. Even as owners, “We’ve had to pitch in with deliveries and service calls just to keep…
These days, ordering hot tubs takes patience, time and proper planning. “We have never preordered dozens of hot tubs and swim spas,” says Jennifer Gannon, owner of BonaVista LeisureScapes in Ontario, Canada. “Now we have to — along with water care, toys, robots and pool accessories, as we know they will likely sell out again…
On January 10, 2018, McKenna Porter, a 20-year-old student at the University of New Mexico, was in a terrible single-vehicle accident on her way back to college. After a truck driver spotted the accident and called 911, McKenna was air-lifted to a trauma center where she underwent 10 hours of surgery for brain and spinal…