One of the things I love about talking to hot tub retailers is hearing the weird and unusual things they’ve tried to get customers in the door or to generate new revenue streams. These don’t always work, and sometimes they flat-out fail, but the creativity and boldness to push ahead with something new inspires me….
Industry leaders often experiment with cutting-edge strategies and business practices, ambitiously working toward expanding their market. From creating an online staff training program to hands-on hot tub design, and geo-targeted marketing techniques to in-house electrical, they are growing their business and saving on overhead through innovation. Training Hot Tub Experts A year ago, a typical…
As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online and print — the latter can get tricky if you don’t have an eye for design. Print marketing materials include everything from business cards to billboard ads and magazines to mailers. It can be tempting…
A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or two in your store observing customer behavior. That person can also conduct exit surveys of your customers to learn about their in-store experience. You learn how customers move through your store, what they’re experiencing, if…
No hot tub dealer wants to see a 3,000-pound swim spa careening into a house. That’s why delivery day preparation is critical to the success of installation, especially for larger price tag items like swim spas. Propulsion swim spas cost — and weigh — quite a bit more than hot tubs, making the installation process…