With the evidence laid out in front of the customer, the choice is obvious. The benefits of the swim spa — therapy and ease of ownership combined with a significant reduction in cost — has proved it is a smarter purchase than the in-ground pool. That being said, you must not forget this: A purchase…
Could one product be the catalyst that leads to future spa sales? The folks at SpaPure think so. It has created a product called SpaPure Simply Soft, and, for one business, has transformed the way it markets to customers. “It’s one of those products that does exactly what it says it does,” says Steve Lopez,…
I hear both extremes when I ask about the value of participating in home shows. Some dealers spend 80 percent of their marketing budget on them, while others write them off as a waste of time and money. For the majority, home shows are an important part of reaching the market. Let’s take a look…
In fall 2015, Core Covers secured a patent for a new design the company believes will revolutionize the cover segment of the hot tub industry. The Vertex Safety Cover, made with air-inflated drop-stitch fabric panels instead of EPS foam, is set for release in summer 2016 for OEM clients, and in 2017 for dealers. Core…
Chris Ogden, General Manager Time Machine Hot Tubs LLC! Longview, Texas I have participated in a variety of off-site events: parking lot sales, warehouse sales, fairs, festivals, balloon races and home shows. Hands down, the greatest return on investment, surprisingly, have been boat/RV shows. Consumers who attend these shows are coming in with a certain…
Technology is the centerpiece of Sundance Spas’ new 880 series. The company has updated its control panel to a touch control system and created an app that allows users to remotely control their hot tub to drive ease of ownership, convenience, and a better experience for hot tub users. SUNTOUCH: MAKING HOT TUBS EASIER TO…
A 45-year veteran of the spa industry, Joe Stone has an infectious excitement about swim spas. Starting in the manufacturing side of the business, he segued to retail store ownership about five years ago when he opened Swim Fitness, now with three locations serving Northern California. Someone with Stone’s industry pedigree has a few do’s…
Photography By Jim Kullmann Thousands of years ago, a Roman statesman and philosopher named Seneca said, “Our plans miscarry because they have no aim.” The same can be said about planning a successful off-site sales event. Wishfully hoping for success is tantamount to planned disaster. Frankly, everyone has the same laserlike goal when deciding to…