Flattering First Impressions
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.
For the Love of Lucy
Lucy Belle McLaughlin was born with NKH or non-ketotic hyperglycenemia, a rare and terminal genetic disorder that causes the body to produce too much glycine. The glycine collects at the base of the brain, causing swelling and encephalopathy. It’s the same disease that took the life of Lucy’s older sister, Ellie Kate, a year after…