BioGuard, a maker of high-performance pool and spa chemicals based in Lawrenceville, Georgia, kicked off a yearlong celebration of the brand’s 60th anniversary with a festive event in January 2023. The Nashville, Tennessee, event was part of the company’s annual dealer conference and brought together over 450 attendees representing BioGuard dealers and company representatives. “It…
By Nick Ryan Tim Rodger was faced with a problem: His spa customers were complaining about maintenance and sensitivities with traditional chemicals. After working with chemists to develop a solution, in 1994 Rodger released Spa Marvel Water Treatment & Conditioner, an enzyme-based product designed to increase the effectiveness of the chemicals being used within the…
Specialty retailers continue to report strong growth in the pool and spa sector — from pool and spa sales to accessories and outdoor living products. However, one of the biggest challenges to specialty retailers continues to be the sale of chemicals — or the lack thereof. How can specialty retailers sell pool and spa chemicals…
Chemical manufacturer NC Brands had two hot tub chemical brands in need of updates. Instead of touching up both Natural Chemistry and SeaKlear, the company combined them into one complete line called Natural Chemistry. “We took the best of the best technologies from SeaKlear and Natural Chemistry to create this all-star family line,” says Jamie…
In yet another acquisition, NC Brands has purchased the assets of Coral Seas, a division of Coral Chemical Company. Coral Seas manufactures the Green to Clean and Yellow Out products for swimming pools and hot tubs. “Our companies have been working together for years as NC Brands and Coral Seas products work as perfect partners,”…
Chemical sales are a guaranteed way to keep customers coming in your doors. If your chemical profit margins are struggling, however, it may help to examine your approach to this segment. Get things in the black again with these simple adjustments. STOCKING THE SHELVES First, look at how you purchase chemicals from the manufacturer. Early-buy…
In this age where companies hire overseas agents to answer customer service calls, the family feel of Capo Industries is refreshing. Four generations ago, in 1893, Mark Ridpath’s grandfather’s uncle founded the company. The business was handed off to Mark’s grandfather, and then to his father and his uncle. Mark now runs the business along…