By Nathalie Blanchard, My Retail Coach It is essential that businesses understand what search engine optimization is and what it entails. You may already be investing in SEO or thinking about it. Even if you aren’t the person implementing, understanding SEO means you can help maximize your chances of showing up in Google search results….
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on the company’s Facebook page as they unloaded it from the truck. That video alone has more than 750 views. A two-minute live video in June about its tent sale…
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in marketing is, well, nothing. But wishing for results without a strategic plan in place is almost as bad. Some retailers sit back and hope a customer will walk into their brick-and-mortar location or wind up…
Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years marketing on Facebook has become very sophisticated. In 2014, the Gallup organization did a poll showing social media influenced only 5 percent of consumers’ buying decisions. The tide has turned, says Thorin McGee, editor-in-chief and…