Stand Out
Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.
I May Have Overreacted a Bit
I was about halfway done writing this column when I got the news that Jacuzzi had purchased Hydropool. That changes things a bit, doesn’t it? I had been planning to write about living in community — your business, your customers and your employees — working to help one another. There’s an interesting synergy and responsibility…
Shop Local
For the last 17 years, nearly 65 percent of all new jobs were created by small businesses, which 77 million Americans currently rely on for their paychecks. Local stores are so critical to the health of their communities, in fact, that neighborhoods with thriving independent business districts enjoy average home values that are 50 percent…