By Nathalie Blanchard, My Retail Coach It is essential that businesses understand what search engine optimization is and what it entails. You may already be investing in SEO or thinking about it. Even if you aren’t the person implementing, understanding SEO means you can help maximize your chances of showing up in Google search results….
by Nathalie Blanchard from My Retail Coach To get more store traffic, customers have to be able to find you. It may be that your area has little or no local competition and that a basic website, an online business card of sorts, can do the trick. Most of you, however, have a lot of…
What is SEO and organic marketing? How can it help me get more leads and increase sales? Search engine optimization or SEO helps drive traffic to your website by providing search engines like Google, Yahoo and Bing the information they need to match what people are looking for online. In this podcast, David Carleton from…
A little confused by pay-per-click? Wondering if you even need it? And what about SEO — should you be doing both? We had the same questions (and more). Dave Carleton joins The SpaRetailer Podcast again to help explain strategies for both marketing mediums.
Ever heard of Casey Neistat? He’s all over YouTube with videos major companies have paid him to make, all with dreams of going viral. In an interview a few months back, he spoke of his first video, which was made with a smartphone. If your content is interesting and relatable, you can become an internet…