The Automation Advantage
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
Power Women: Rachael Pritz
Rachael Pritz worked in a pool and spa retail store in high school and college. While there, the store’s owner, Corinne Kraft, partnered with a programmer, Rick Brunori, to develop business software for the company. By the time Pritz finished grad school in 2002, Kraft and Brunori were launching a software company called RBCK Enterprises…