COVID has turned traditional customer service on its head. Due to the overwhelming surge in demand, everyday tasks such as answering the phone needed to change. But as the situation evolved, retailers became more adept at anticipating customer needs. Norm Coburn, owner of New England Spas with three locations in Massachusetts, realized his company needed…
Norm Coburn from New England Spas in the Boston metro has been attending the industry trade shows for 30+ years. In this episode he tells us when he starts planning for the show (six months in advance!), what he tries to accomplish when he’s there and his strategy for shows. Norm shares how the industry…
What’s red, has wheels and makes you sweat? It could be the sauna traveling across the United States to celebrate Finland’s 100th birthday. That probably wasn’t your first guess, but if you sell saunas or are interested in starting, this mobile sauna is raising awareness about the benefits of the sauna experience. Saunas are a…