Few people buy a swim spa on a whim. Therefore, getting swim spas and their benefits and features in front of people to raise awareness is critical to being successful in the segment. When choosing how to promote swim spas, Sara Charles, co-owner of Maximum Comfort Pool and Spa in Vail, Colorado, says research that…
For the last 17 years, nearly 65 percent of all new jobs were created by small businesses, which 77 million Americans currently rely on for their paychecks. Local stores are so critical to the health of their communities, in fact, that neighborhoods with thriving independent business districts enjoy average home values that are 50 percent…
When you work at Maximum Comfort Pool & Spa, you deal with a different kind of clientele. The Vail, Colo., hot tub store not only serves the full-time residents of the area but many absentee owners: wealthy people who have second homes in the area. That means the company must be available to care for…
Photography by Kirk Grant Photography When Michael Charles found himself in Vail, Colo., in 1976, his aspirations had more to do with skiing than building a business. But after working a variety of jobs to support his ski habit, he saw an opportunity. For extra cash, he acted as caretaker and manager for “very high-end,…