We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many have been replaced to make room for articles devoted to marketing. It’s something we’ve never done before, even in our other themed issues, so I’m excited to share it with you. Marketing is one of…
Announced earlier this month, Platinum Equity has entered into an agreement with Lonza to acquire Lonza’s Water Care business and operations for $630 million, including Lonza’s French Water Care business. With headquarters in Alpharetta, Georgia, Lonza Water Care has six manufacturing facilities in key regions, including North America, South America, EMEA and South Africa, with…
We’d discussed writing a story on ConnectedYard’s pHin product for awhile, so when they got in touch and offered to let us test it*, we thought it was the perfect opportunity to see if it lived up to the company’s claims. Our publisher, David Wood, cares for his pool himself. So at the beginning of…