Balancing Demand, Stock and Strategy
For spa retailers, stock management is typically straightforward, with sales data from previous years offering a solid foundation for forecasting — barring the occasional hiccup.
Widening the Funnel
Photography by Samson Madsen and Nathan Lopez Though David Isaacs grew up in the spa business, as an adult he didn’t intend to remain involved. But when Isaacs was away at college, his father — owner of Isaacs Pools & Spas, then in Elizabethton, Tennessee, — died unexpectedly. David’s brothers took control of the business…