Leaning In

Leaning In

When Hydropool store manager Carmen Deacitis first heard about the company’s fashion show project to raise money for a diabetes charity by showcasing clothing designed for those wearing a continuous glucose monitor, he was hesitant to get involved. Deacitis doesn’t typically advertise that he’s a Type 1 diabetic, so sporting a swimsuit on the runway…

Press Pause

Press Pause

The hot tub industry is accustomed to hot tub manufacturers announcing upgraded or brand-new models each year, with fresh ideas released to maintain interest for both dealers and consumers. But since March 2020, things haven’t gone according to plan. For manufacturer research and development, this has meant delay after delay beyond their control. “We have…

Jacuzzi Swim Spas

Jacuzzi Swim Spas

Looking to grow its swim spa presence, Jacuzzi purchased Hydropool in 2017. Bob Rowan, then CEO of Jacuzzi, said at the time that Jacuzzi had been watching the swim spa space for a number of years and saw it as a category “with a ton of opportunity.” “A very tiny part of our business is…

SwimLife: A Swim Spa for the Everyday Person

SwimLife: A Swim Spa for the Everyday Person

When Jacuzzi acquired Hydropool in 2017, the company quietly released a new line of swim spas called SwimLife. “We launched it kind of covertly, if you will,” says Doug Gillespie, vice president of marketing at Hydropool. “We have slowly, quietly crept into the top eight swim spas in the world with this brand.” Gillespie says…