Flattering First Impressions
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.
Save the Day
In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
Honoring Women and Our Readers
I love writing about women in the hot tub industry. And what a treat it was to visit Rita Rowlen and Kara Weed in Wichita, Kansas, for this article.