expansion

  • Does Consistency Matter?

    Years ago, you could walk into a McDonalds in Tai Pei, Taiwan, and other than the addition of Chinese characters to the menu board, the restaurant looked like it could be in New York City, or anywhere in the world. The restaurants’ design were consistent so customers would feel comfortable and confident they would receive…

  • Promoting a Grand Opening

    When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno has traveled this road three times and is moving his original store to a higher-traffic location. “The…

  • East Meets West

    Eleven years ago, twin sisters Adrianne and Rene, along with their husbands Tom Tritt and Brett Huston, purchased Patio Pleasures Pools & Spas. The business offered the perfect opportunity for the entrepreneurial-minded couples to grow an already well-established business. The previous owners had name recognition and key industry relationships, and the Hustons and Tritts built…