Everyone’s in Sales — Even Technicians
I have rarely met a service tech who considered themself in “sales,” and I understand why — in their world, salespeople usually create problems, and techs fix them.
Experiential Retail
Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to bring people into stores not only to shop, but to have a memorable experience. Experiential retail wasn’t a buzzword; it was everywhere! Bloomingdales in New York City used to honor a different country throughout select…
The Ultimate Shopping Experience
We recently attended the AquaPoints trip with more than 300 Canadian pool and spa dealers. During our keynote address, we asked: “What do you think is more important to your business growth: your online presence or your store, staff and products?” Only four people picked the online presence. Both are equally important when considering the…