Critters on the Clock
Experiential retail is all about creating memorable, positive in-store experiences that lead to sales and repeat business.
Experiential retail is all about creating memorable, positive in-store experiences that lead to sales and repeat business.
Lia Morgillo built her hot tub industry knowledge long before she held any official title. Growing up in a family that owned and operated Brothers Pool, Morgillo’s childhood was shaped by the culture of the pool and spa industry, preparing her to take over the company as CEO at just 20 years old in 2011.