In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.
How do you analyze your competition (or do you)?
The UK Pool & Spa Awards is a competition open to companies involved in the delivery of water leisure. Hot tub manufacturer Superior Wellness won several awards at the 2024 awards ceremony.
Specialty retailers continue to report strong growth in the pool and spa sector — from pool and spa sales to accessories and outdoor living products. However, one of the biggest challenges to specialty retailers continues to be the sale of chemicals — or the lack thereof. How can specialty retailers sell pool and spa chemicals…