Hot tub dealers remember fondly the days of chemical surpluses. DesRochers Backyard Pools and Spas near Chicago used to sell as much product as possible to whomever came into the stores. “We welcomed new customers in with open arms,” says owner Brooke Rossi. “We were able to order product and receive it in two days,…
In the world of social distancing, curbside pickup has been key to keeping the doors open for many spa retailers. For Hans Kissmann, owner of Georgian Hot Tubs in Barrie, Ontario, adjusting his hours of operation and adding curbside options allowed him to continue services where others could not. The company sent newsletters to existing…
In a digitized world, spa retailers have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky, has been using two digital billboards in its newest market — Owensboro, Kentucky — for about three years, owner Chris Cavanaugh says. Traditional billboard advertising still makes up a key piece of the company’s marketing…