MAAX Spas: Building Trust, Driving Growth
MAAX Spas, a hot tub manufacturer in Chandler, Arizona, launched a new swim spa factory in Ottumwa, Iowa.
Is Exclusivity Gone?
In many ways, COVID leveled the playing field — suddenly everyone was in the same boat. When pandemic demand began exerting pressure on all sides of the hot tub industry, suppliers, manufacturers and dealers could only build and sell as many as the link behind them could provide. The global supply chain has been stressed…
Hot Tub Superstore
Reno, Nevada, shut down completely for two weeks in March, as a governor’s order limited what retailers could sell and how. Hot Tub Superstore, a local dealer, sold hot tubs via video chat to keep revenue coming in. Owner Daniel Powers began many calls by asking customers their height and sent videos of he and…
MAAX: 16-foot Swim Spa
Robert Lange, director of marketing and brand management for MAAX Spas, says the influx of orders and new dealers in the last couple of months is unlike anything he’s seen in his 16 years with the company. Customers, stuck at home during the coronavirus pandemic, have an increased interest in hot tubs. “The craziest problem…
American Whirlpool Partners with the Fiesta Bowl
American Whirlpool is partnering with the Fiesta Bowl to promote its hot tubs to college football fans. As the official hot tub of the Fiesta Bowl, the company will have hot tubs on hand at the Fiesta Bowl’s Fan Fest and VIP area, with a chance for one lucky fan to win a free tub….