If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
Don’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is there a maximum beyond which we’re just wasting money? Is there an optimal promotional mix? I use three metrics to help answer these questions: What is the advertising budget as a percentage of gross sales?…
As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online and print — the latter can get tricky if you don’t have an eye for design. Print marketing materials include everything from business cards to billboard ads and magazines to mailers. It can be tempting…
Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years marketing on Facebook has become very sophisticated. In 2014, the Gallup organization did a poll showing social media influenced only 5 percent of consumers’ buying decisions. The tide has turned, says Thorin McGee, editor-in-chief and…
Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a group of success-minded spa retailers offers six tested concepts that keep them visible and produce revenue. No. 6: Direct Marketing Brooke Rossi, retail general manager at Wilmington, Ill.-based DesRochers Backyard Pools & Spa stores, makes…