What is sponsored content? You may have noticed a couple articles in our newsletter and social media feeds that say ‘sponsored’ across the top. Recently we’ve been helping some of our advertisers promote their products by writing articles in conjunction with them, which they pay for, that then are sent out across all of our digital channels. We hope that these articles provide worthwhile content to our readers and help our partners. Even though these are paid placements, the articles still must adhere to our editorial guidelines and be accurate and truthful.