Triumph Over Chaos
Hectic is how I would describe the beginning of 2025, at least for me. I’m thrilled to say our art director, Brittany Moses, welcomed a baby boy in February! But that joy comes with a bit of chaos while she’s on maternity leave.
Cada Pools and Spas
Illinois-based Cada Pools and Spas is preparing to celebrate its 45th anniversary next year. It took a few sticks of dynamite to get the Cada family into the business in the 1960s, says A.J. Cada, the company’s store manager.
Freshwater IQ: Remotely Dose Water Care
Watkins Wellness has been perfecting its saltwater sanitization system since it introduced ACE Saltwater in 2010. In 2019, the company launched a reimagined saltwater system under the FreshWater brand and has been building on its capabilities since.
Evoking a Natural Experience
There’s a stark contrast between the purpose of a showroom — designed to highlight the benefits of owning a hot tub — and the indoor environment where the products are displayed.
Infinitree: Nailing the Niche
For over a decade, Infinitree has served the spa industry through state-of-the-art spa cabinet design.
The Automation Advantage
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
Leisurecraft: Crafting Wellness
Leisurecraft has evolved significantly since its founding 20 years ago as a small outdoor cedar furniture maker.
Serum: SuperSoft Success
Serum SuperSoft, recently introduced by Serum Watercare and built on years of development and feedback from dealers, aims to improve the hot tub ownership experience while driving long-term profitability for retailers.
Mindset Shift
The book “The Knowing-Doing Gap” says that the gap between knowing something and taking action is a more difficult gulf to traverse than the gap between ignorance and knowledge. The problem isn’t simply about what we don’t know; it’s what we know and do nothing about. So understanding the traits of a fixed or growth mindset can be the difference between a flailing or sustainable career.
Bursting the Bubble
One of the biggest problems spa owners deal with is foamy water, so one of the biggest problems spa retailers face is customers complaining about foamy water.
More Than Numbers
Retiring from a job you love can be bittersweet, but leaving a lasting legacy is a true joy. It’s something Ken McCargar, former Western territory sales manager for MAAX Spas, knows well after retiring in December following 25 years of service.
A New Path for Progress
An industry is only as strong as the people connecting consumers with products. The hot tub industry is no different. That’s why the International Hot Tub Association is proud to offer a new membership category for hot tub retailers.