social media stories

Telling Stories

BySherrie Negrea

Spa retailers have embraced the stories option on social media to promote their products and services, and are finding that it drives engagement. To show off their best work, hot tub retailers can leverage short six- to 30-second videos on social media platforms like TikTok, or with Twitter Fleets or the stories features on Facebook,…

SpaZazz CBD Hydrotherapy

Spazazz: CBD Hydrotherapy

BySherrie Negrea

A line of aromatherapy crystals infused with CBD oil has appeared in hot tub showrooms over the past year, and demand for the product is soaring. Spazazz, the Utah-based aromatherapy company, introduced its collection of four fragrances of crystals with CBD a year ago after seeing success with focus groups and testing. Angie Pettro, president…