Cause Marketing
According to Business Wire, consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
The Fountain of Youth Might Be a Hot Tub
Time Machine Hot Tubs began with a simple goal: to help others feel their best and relax. General manager Chris Ogden came up with the company name during a conversation with his parents after attending a pool and spa show in 2009. “I thought, man, time machines, that’s what we sell,” Ogden says. “These products,…