If you participate in an off-site event like a home show or state fair, carefully consider your setup and how you will make your business stand out. Every hot tub needs a sign on or right next to each unit. The repetition of your name and logo is essential for customers’ memory.
As the heat of summer fades and chilly autumn breezes blow in, your customers may have questions about preparing their hot tub for winter.
Learning the hot tub business can be a challenge and for your employees, the learning curve can be high — as can the rewards.
Do you give your customers a “try before you buy” experience? Having a broad selection plus knowledgeable sales and service people gives you an edge and customers a better chance to buy the product that is right for them.
It’s that time of year again — spring cleaning. Whether you dread it or love it, there are good reasons to embrace this ritual, and they all add up to increased sales.
Does your sales staff move and clean the shelved products when they’re not with a customer? Or are they staring at their phones?
The things keeping you from making your design wishes come true are time, money and space. The way to make any one of these happen is to pick one, set a deadline and go to work.
Almost every time I open my local Newspaper or a lifestyle magazine, there is an article or two about patio or backyard living options.
I walked around this newly opened store thinking, “It’s the little things that can make a place look and feel great!”
America’s attention span changed when “Rowan & Martin’s Laugh-In” aired in 1968. For those of you who are old enough to remember this show, it was radical in its short bursts of visual and spoken jokes.
Customers remember a store visually as well as emotionally. Generally, they will remember 80% of what they see and retain their impressions for a long time, for better or worse. Visual merchandising is everything you see as you walk up to, into and through a store. Everything! From the parking lot, building façade, front door…
The dreaded “ick factor” is a silent killer of sales.