Infinitree: Nailing the Niche
For over a decade, Infinitree has served the spa industry through state-of-the-art spa cabinet design.
You’re Hot Then You’re Cold
Despite once being outliers, swim spas and cold tubs — also called ice baths or cold plunges — are emerging as popular products in the hot tub industry.
If the Price is Right
When it comes to the complex question of hot tub pricing strategies, there isn’t a one-size-fits-all method.
Good Vibes Only
Are you curating a killer showroom experience for your customers, or are your displays killing the shopping vibes?
Watt’s Next?
The spa industry may soon face a dilemma for retailers and consumers alike: energy consumption.
Vortex: ClearLift
How to effectively remove a swim spa cover is the dirty secret of the swim spa industry.
Artesian Spas: Any Way You Want It
A personalized — and affordable — swim spa experience awaits TidalFit brand owners through Artesian Spas’ WaVS variable-speed system.
Up and Out
Retailers who take time to plan and communicate through every phase of the building process can open their next location with confidence.
How to Deal
Homeowner associations can get a bad reputation, especially since they’re often portrayed in movies and memes as a club of nosy neighbors looking for something to nitpick.
Profitable or Pitfall?
How does a retailer make servicing hot tubs a profitable part of their business? Not all retailers provide service work to customers, but for Mario and Lori Hicks, owners of Hot Tub Sales in Stuart, Florida, there are a few pieces at play when it comes to making it profitable. “We believe the key is…
How to Script the Perfect Drip
With the growth of email marketing services like Mailchimp and Constant Contact, drip marketing campaigns have become essential.